Companies Need to Learn How to Adapt During the Pandemic, Explains Rachel Daddesio
Many companies are unable to operate “as usual” during the COVID-19 pandemic. Either due to their business being deemed non-essential or because of social distancing, companies have had to consider exploring how they will stay afloat financially. CPA Rachel Daddesio explores some of the options that are available.
One of the first things that Rachel Daddesio suggests doing is to examine what government benefits are available. Small businesses are able to get some financial relief from the federal government. Applications can be made in order to get grants that will provide funding, though it can take a month or longer to get approved.
Rachel Daddesio also identifies that many small businesses can push sales and payroll taxes for several months. This can help to offer some financial flexibility to businesses that are struggling during the pandemic.
Rachel Daddesio has worked with a number of businesses to build sustainable budgets before and during the pandemic. With so many companies struggling to bring in the needed revenue, she explains that it involves creativity. She has referenced several companies that have learned to adapt during the pandemic, changing the products they offer, or how the products are offered.
With many states lifting alcohol regulations, restaurants and bars are able to offer to-go alcoholic beverages. As such, restaurants and bars may not be able to offer in-house dining but they can offer pitchers of margaritas, gallons of rum punch, growlers of beer, and more. It can be a way to generate revenue in the unique economy that the U.S. is faced with.
Other companies have adapted, Rachel Daddesio points out, by thinking outside the box. What a business would have typically offered within their location is now being offered online or via a curbside pickup. It’s allowing businesses to generate revenue despite having to close their doors. Additionally, it can ensure that people who are loyal customers are still able to get what they need.
Rachel Daddesio suggests that small businesses look at what their competition is doing. This will allow them to stay competitive while also driving in at least some income until it is possible to open up. She also warns that even when businesses can re-open, it may take 12 months or longer to resume normal income levels.
As a CPA, Rachel Daddesio has seen firsthand how the pandemic has affected businesses in every industry. Even those that are considered essential are still faced with financial struggles. Those who want to stay afloat need to find a new normal so that they can adapt to what people need. Businesses need to be creative while offering plenty of safe options for customer interactions.
Rachel Daddesio discusses the importance of the accountant’s role in advertising and how it can make or break a business.
The role of an accounting team in the negotiations and money management for an advertising company’s clients is often underrated. However, recently, some of the world’s largest advertising agencies have entered the public eye for financial irregularities claimed by clients. Business professional Rachel Daddesio described that even the FBI has been involved.
Rachel Daddesio further explained that advertising companies often manage extremely large amounts of money for their clients. Many times, the clients have trusted the advertising firms with their money, assuming it’s being managed correctly and morally. Rachel Daddesio said that trust is now likely a thing of the past.
“What formally functioned as an honor system of trust between the advertiser and the client no longer exists,” Rachel Daddesio explained. “It’s a lose-lose because both parties now need to spend more time, money, and effort verifying exactly where the money is going.”
Business professional Rachel Daddesio further explained that both parties were being irresponsible. Those spending their advertising dollars weren’t staying on top of exactly where they were going, and advertisers were taking advantage of that. Rachel Daddesio also described that now, the ball is in the accounting team of the marketing company’s court.
“Accounting teams must work to restore the marketing industry’s integrity, so clients don’t have to be as skeptical,” Rachel Daddesio said.
She described that this means accounting teams now play an essential role in advertising, whether they’re the marketing company’s accounting team or the client’s accounting team. Accounting teams on both sides of the issue will now have to check and double-check finances, so the advertising industry can regain its reliability and become a major respected industry once again.
For now, Rachel Daddesio described that she wouldn’t be surprised if the FBI continued to serve as an overseer in many of these marketing company and client transactions. Deals that were once being made undercover between advertising agencies and the media will now be exposed and reviewed. The billions of dollars that advertising agencies have been managing for their clients is likely to diminish, as clients become leery of trusting advertisers with such large sums.
“What advertising clients have been suspecting for a long time has finally been brought out in the open,” Rachel Daddesio said. “As a business professional, I hope both sides of the issue will confront the problems and come to a solution, so the marketing industry can be fully trusted again.”